Prescription for Healthcare’s big Content play: A Centralized Digital Asset Management
Healthcare organizations need to create more and better content because more and more people are turning to the internet to learn about health. The content needs to be designed for reuse across channels — sometimes with localization and customization for specific audiences and platforms. The right tools — such as Digital Asset Management (DAM) tools — need taxonomy to let users’ access content or digital assets from multiple locations. Not to mince words, the organization and the access taxonomy provides is one of the critical reasons for employing DAM.
According to the Adobe Healthcare Team, “Today’s healthcare organizations need to create more and better content, and this content needs to be designed for reuse across channels — sometimes with localization and customization for specific audiences and platforms. The right system — such as digital asset management tools — can help healthcare organizations quickly and efficiently create and manage large volumes of content, so they can get relevant information to the right people, at the right time, in the right way, or via the right device. The key is having your content where your customers are, when they are there. A digital asset management system not only can help these organizations streamline content creation, it’s a valuable tool that allows healthcare organizations to achieve something even more important — loyalty and trust with their target audience and improved consumer health education”.