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Unified intelligent search is a better way to find answers

Unified intelligent search is a better way to find answers

July 5, 2018

Not long ago, federated search helped enterprises ensure that employees and customers had a way to search and get answers from any source. This was a significant development, as federated search submitted queries to multiple repositories on behalf of a user and returned results in the form of a list. However, when you weigh it against the search experience provided by online giants today, it is found wanting. Will Johnson, chief technology officer and co-founder of the leading cognitive search and insight platform company Attivio, based in Massachusetts, USA, examines the broken promises of federated search and offers an alternative.

Today Google, Amazon, Netflix, and other online giants have raised the expectations of knowledge workers by providing a natural interface and delivering personalized results.  In contrast, federated search persists within the walls of organizations and in the self-service search experiences that organizations provide for their customers on their website or support portal. Moreover, there are many reasons why the federated search approach to delivering answers actually harms productivity and satisfaction, and a better way would be to use a unified, intelligent search.

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