Description of Services
Publishing companies are required to be data intelligent. However, the information expectations of the modern content consumer have forced many publishers to over-invest in technology. Further, publishers are distracted from their core competence of creating and selling quality content and executing effective marketing campaigns and communications.
Scope is a leading business information provider for the B2B publishing industry and will overcome all the pain points of the publishers' community. At Scope, we
- Provide publishers the technology and subject matter experts to easily customize and expand their online publications
- Give publishers the most authoritative web content, intelligent search and traffic-building solutions available in the market today.
Whatever may be the vertical or subject matter, our proven solutions give publishers a quick, easy and
cost-effective way to deliver high-value, relevant content, by integrating information from a wide range of internal and external sources and deliver this information under their brand.
Specific Scope offerings
Our offerings include:
- Database Updating
- Database Validation
- Database Integration
- Landing Pages
- Lead Generation
- Bibliographic Data Management
Database Updating/ Validation/ Integration
Scope's technology platform includes web crawlers & URL harvesters that automatically collect and update information from a number of websites. Our experts ensure the authenticity of the data and thereby deliver an accurate and validated directory. Our tools can be configured to meet the specific needs of any publication brand and in turn, take advantage of the opportunity the internet provides and also utilize state-of-the-art publishing processes that lower costs and create efficiencies.
Our experience in data updating enables the publisher to gain significant control over critical content. Our audience centric approach enables the creation of customized web directories across a number of industry domains, allowing for online subscriptions and/or advertising.
Landing Pages
Scope's landing page optimization service aims to improve the overall appearance of the website through careful perception of all kinds of marketing strategies. Scope has created landing pages for close to 2000 engineering products and has also created content for a number of domains like music, science, technology etc.
Our landing page optimization services include:
- Landing Page Creation
- Landing Page Enhancement
- Extensive Screening and Sourcing
- Tabulation for quick reference
- Addition of Keywords to increase the search intensity
- Request for Information
Clear cut definitions of the attributes, their applications, part specifications, specialty features, unique services and significant improvements are reviewed and illustrated in a simple user friendly format. Simplified versions of complex product data is tabulated for quicker and easier understanding by the viewers.
Input data is obtained from the source website and scrap data provided by the customer. The attributes are carefully studied and analyzed through comprehensive screening of similar websites and content is created accordingly.
Most popularly searched keywords are used in the creation of these pages that help in a rational increase in search intensity of the website. The ultimate qualities, value, appeal, and performance of the site is increased through our landing page optimization services.
Lead Generation
Scope offers targeted lead generation. Scope has a team of experts dedicated to the creation of profile of potential customers and companies. They can identify leads ranging from identification of customer names to more sophisticated preparations, to confirm the most suitable point of contact for future sales and other related facts.
We combine advanced web-based technology and domain experts to provide publishers with customized, uncomplicated solutions that provide a competitive edge to our clients. Scope's technology platform includes a data updating tool that automatically alerts any updates in the web sites we are tracking. Our clients have access to updated data, all the time.
Our customized, marketing-oriented programs have resulted in increased sales revenue and profitability for our clients.
Bibliographic Data Management
Scope has extensive experience in developing, validating, updating and editing bibliographic databases. Our editors are well versed in the cataloguing rules of some of the leading bibliographic databases like ISSN, OCLC and other leading catalogs. Scope also provides other services like
data created through Onyx and RSS feeds.
Scope Methodology
Scope's technology platform includes web crawlers, url harvesters that automatically collect and update information from a number of websites. Our experts ensure the authenticity of the data and thereby deliver an accurate and validated directory. Our tools can be configured to meet the specific needs of any publication brand and in turn take advantage of the opportunity the internet provides, utilizing state-of-the-art publishing processes that lower costs and create efficiencies.
Client Benefits
The client is benefited by significant cost savings to the extent of 50% and can increase their advertising revenue by a faster and timely deployment of an E-commerce platform for their products and services.
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